Sophisticated men know quality when they see it, and at first glance, it’s obvious that Brioni eyewear is in an elevated category all its own. Founded in Rome in 1945, designers Nazareno Fonticoli and Gaetano Savini began a luxury menswear house, focusing on the details that make superb fashion stand out. Today’s eyewear line features bold and modern lines that harbor a sense of craftsmanship and traditionalism that’s hard to come by. Never wanting to be too flashy, Brioni’s frames are created in neutral colors, including the usual black, brown, and gray gamut. However simple yet tasteful the frames may be, there’s always an additional element of design that makes a Brioni frame recognizable.


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The frames you wear can say a lot about your personality. You can have a pair of glasses that showcase your fun loving side on the weekends and a pair that emphasizes your get down to business tone during the week. Adorn your face with your favorite color or detailed embellishments and flare.

Choose either one style of frames to express your personality or have a small collection of frames on hand to easily alter your appearance to suit your mood. 


T.C Mercator Bulevar Umetnosti 4, Beograd 11000

Ulica Cara Lazara 15, Beograd 11000

Our hours

T.C Mercator

Monday – Sunday 09:00 – 20:00 
Cara Lazara

Monday – Friday 09:00 – 20:00

Saturday 09:00 – 17:00

Contact us

+381 11 313 00 46 / Mercator

+381 11 263 10 34 / Cara Lazara